In Tel Aviv, a group of friends have a tradition of laughing over shared watching of Universong, a Eurovision-like television song contest. As they gather to watch, they are dismayed by the terrible Israeli entry. When they realise that one of the friends is upset, they compose a song to cheer her up and, as a lark, one of them sends the cellphone video to Universong... and it is chosen as the next year's Israeli entry.
Now they are faced with an army of coaches, a calendar full of rehearsals, and the expectations of an entire nation! How will the friends cope?